Cooper Lighting's Halo line of recessed, track and surface lighting products have won the title of preferred choice in Remodeling Magazine's 2013 Brand Use Study.
Within the lighting category, Halo products came out on top in every area surveyed. They were ranked as the best for brand familiarity, brand use in the past two years, the brand used most and the brand firms would consider using in the future. Cooper Lighting delivers products that consumers enjoy and return to when they want the best commercial lighting.
The 2013 Brand Use Study gives contractors and commercial property owners an idea of what products are leading the industry based upon what other consumers are saying rather than manufacturer claims. Of all the surveyed respondents, 84 percent knew about the Halo products, while 71 percent listed Halo lighting as their choice for the past two years. Respondents also knew that their colleagues agreed, as 29 percent listed Halo as the brand used most often among manufacturers.
With those figures, it is no surprise that 75 percent said they would continue to use Cooper Lighting's products in the future.
Innovation driving competition
The Halo products include energy efficient LED lighting systems. With LEDs, Cooper Lighting will continue to bring in awards for the best quality lighting, as the industry is rapidly expanding.
According to a report from IHS, there will be a 96 percent increase in global revenue for packaged LEDs used in lighting applications between 2013 and 2016. In the next three years, revenue will jump from $3.6 billion to $7.1 billion.
"As retail prices for LED lamps have fallen, it's become more obvious that they are an attractive alternative to conventional light bulbs, providing long-term savings in energy and replacement costs," stated Stewart Shinkwin, market analyst, lighting and LEDs, for IHS. "Because of this, shipments of LED lamps for lighting are set to increase dramatically in the coming years, rising to 2.4 billion units in 2016, up from 520 million in 2013. The rapid expansion of the lighting market will come as a major boon to suppliers of packaged LEDs, which are seeking the next growth opportunity following the slowdown of the backlighting business."
LED technology has driven lighting manufacturers like Cooper Lighting to push the limit for lighting with every new product they create. While the industry revenues and innovations increase, consumers will have a tougher choice selecting products for future surveys on the best commercial lighting systems.